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How to attract sponsorship

Types of companies that give

This page contains information about the types of companies that give.

Foreign-Owned Multinational Companies

Many of the large multinationals have global giving programmes. Some have an international structure for managing their giving, with budgets set for each country and a common policy for the sorts of activities they are interested in supporting. Others may give each country a small budget to spend on charitable projects of its choice. With others, community involvement policy remains a purely local matter for company management in the country concerned.

Leading National Companies

Many support large national charities, of which many have departments set up to raise money from companies. Some make grants through regional offices and most will give preference to charities local to their main operating sites.

Larger Local Companies

In any city or region there will be large companies who are important to the local economy. These companies will often feel a responsibility to do something to support voluntary action and community initiatives in those areas, and value the good publicity that this will provide. It is a good idea to form some kind of relationship with larger companies in your area.

There are also companies that have a regional remit, such as water, electricity and television companies. The support of these companies is usually confined within these regional boundaries.

Smaller Local Companies

Almost everyone is targeting the large companies, because there is good information available on these for fundraisers and there is little available information on smaller local companies. Many of these are privately owned and the approach will often be through the managing director or senior partner. Most of these companies will have no policies about what to give to and may prefer to give in kind, for example a prize for a raffle or a fundraising event. It might be easier to approach these companies for this sort of support in the first instance; and later on, once they have given something, to persuade them to make a cash donation.

Last updated: 09-03-2007


Reigate & Banstead Borough Council
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Reigate
RH2 0SH
01737 276000
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